Half of small businesses don't have a marketing plan. Here's why you need one and where to start, according to a marketing expert.

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An alarming study came out last year saying that only half of small businesses actually have a marketing plan. Though I am in the business of helping small businesses develop marketing strategies, I recently made an embarrassing realization that I, too, was operating without a marketing plan.

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Original Article Source Credits: Business Insider, https://www.businessinsider.in

Article Written By Shanna Goodman

Original Article Posted on : Dec 14, 2020

Link to Original Article: https://www.businessinsider.in/international/news/half-of-small-businesses-dont-have-a-marketing-plan-heres-why-you-need-one-and-where-to-start-according-to-a-marketing-expert-/articleshow/79723889.cms